Hong Kong-based Top Wealth Group enters Southeast Asia markets with introduction of Imperial Cristal Caviar

Feb 17, 2023

With this foray, the Group has distributed its products in Malaysian high-end food merchants at Shucked Oyster and Seafood Bars as well as restaurants like My Humble House Yakiniku & Shabu Shabu at Subang Jaya

PETALING JAYA, 17 FEBRUARY 2023 — Top Wealth Group, a premier caviar producer based in Hong Kong, has entered the Southeast Asian market by penetrating the Malaysian and Singaporean market with the introduction of its flagship brand, Imperial Cristal Caviar.

Top Wealth Group (International) Limited Chief Executive Officer, Chong Yik Chung shows this premium food, Imperial Cristal Caviar

With this foray, the Group has distributed its products to Malaysian high-end food merchants at Shucked Oyster and Seafood Bars as well as restaurants like My Humble House Yakiniku & Shabu Shabu at Subang Jaya. The Group will continue to further expand their product line into high-end food merchants as well as 5-star hotels and fine dining restaurants in Malaysia and Singapore.

Top Wealth Group (International) Limited Chief Executive Officer, Chong Yik Chung

Top Wealth Group (International) Limited Chief Executive Officer, Chong Yik Chung said: “Entering Malaysia and Singapore marks a pivotal moment for our company as this is our first step in establishing ourselves in the Southeast Asia region. We are committed to provide the highest quality of our product to this new market. From sourcing to packaging, our products were monitored closely to ensure that every bite of our caviar is a luxurious experience for the consumers.

Imperial Cristal Caviar, produced by Top Wealth Group

Caviar, a luxury delicacy made from roe of sturgeon fish, has a rich history of being enjoyed by food connoisseurs worldwide. As a coveted delicacy, Top Wealth ensures to bring in the finest quality of caviar. In its commitment to deliver exceptional quality and taste to discerning customers, the Group has established strong ties with sturgeon farms in Mainland China to secure high-quality caviar on a long-term basis.

According to Absolute Reports, the total caviar market size was USD305 million in 2020, and is expected to grow by a CAGR of 8.3% to USD530 million by 2027. While the American and European continent are the major markets for caviar, yet, the demand for caviar in the Asia-Pacific region are growing as well.

Tapping into this opportunity, Top Wealth is excited to introduce Malaysians and Singaporeans to the unique and elevated dining experience of caviar.

“This is not just a business opportunity, but a chance to captivate a new audience with the rich taste and unparalleled quality of our caviar. We believe that our product will be well received by Malaysians and Singaporeans alike.”

In an effort to penetrate the Malaysian market, the Group has arranged a Caviar tasting event on February 16, 2023, where the event offers guests the chance to sample Top Wealth’ Imperial Cristal Caviar. The event marked the beginning of Top Wealth’s expansion into the Southeast Asian market and their commitment to elevating dining experiences in the region.

Top Wealth was established in Hong Kong in 2009 and diversified into the caviar business in 2021. Since then, the Group registered “Imperial Cristal Caviar” as a house brand and entered into the Hong Kong, Singapore, North America, Mainland China and Europe market with high-quality 12 years and 15 years caviar products.

Sources：Biz Digest (17 Feb, 2023)